Squid Game: Unleashed set to receive new characters and events to celebrate season two of the show

Squid Game: Unleashed is celebrating the release of season two with a wave of new content! Get ready for new characters, a fresh map, and exciting challenges. Plus, exclusive in-game rewards await those who tune into the new episodes.

Netflix's surprising holiday release of Squid Game: Unleashed, a free-to-play battle royale game based on the hit Korean drama, was a bold move. Now, with this new content drop, they're cleverly incentivizing both subscribers and non-subscribers to engage with both the game and the show.

What's in store for players? Starting January 3rd, a new map inspired by the Mingle mini-game from Squid Game season two will debut. Three new playable characters—Geum-Ja, Yong-Sik, and rapper Thanos—will also join the roster throughout January.

Geum-Ja and Thanos will each have special in-game unlock events on January 3rd and 9th respectively. And here's the best part: watching Squid Game season two unlocks in-game Cash and Wild Tokens! Watching up to seven episodes even unlocks the exclusive Binni Binge-Watcher outfit!

Here's the January content calendar for Squid Game: Unleashed:

• January 3rd: Mingle map and Geum-Ja character launch. The Dalgona Mash Up Collection Event begins, challenging players to complete Mingle-inspired mini-games and collect Dalgona tins (event runs until January 9th).
• January 9th: Thanos arrives with his own recruitment event, the Thanos’ Red Light Challenge. Players earn this character by eliminating opponents using knives (event runs until January 14th).
• January 16th: Yong-Sik joins the game as the final character addition in this update.

Squid Game: Unleashed could be a game-changer for Netflix's gaming ambitions. The free-to-play model was a bold step, but rewarding Netflix subscribers and encouraging viewership through in-game rewards is a brilliant strategy to boost both the game's and the show's popularity.