Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more

Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative

Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a series of initiatives supporting environmental causes. This collaboration will feature Lovato in several popular mobile games.

Lovato's involvement extends beyond simple endorsements. She'll appear in a range of titles, including Subway Surfers, Peridot, Avakin Life, and Top Drives, among others. Players can acquire Lovato-themed in-game avatars, with all proceeds benefiting environmental projects.

PlanetPlay's commitment to environmental sustainability is noteworthy. Unlike many celebrity-driven campaigns, MGTM boasts significant reach and participation from multiple game developers, suggesting a potentially impactful contribution to environmental initiatives. This broad engagement differentiates it from previous one-off efforts.

The collaboration offers a triple win: environmental support, increased engagement for Lovato's fans, and boosted visibility for participating game developers. For fans, this presents a compelling reason to explore these popular mobile games.

For a broader look at top mobile games in 2024, check out our curated list of the best mobile games released so far this year.