World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey

World of Tanks Blitz launches a massive marketing campaign: a cross-country tank road trip!

Wargaming is making waves with a unique promotional stunt: a decommissioned, graffiti-covered tank touring the United States to celebrate its recent collaboration with Deadmau5. The tank, which arrived in Los Angeles in time for The Game Awards, is fully street-legal, so no worries about accidental tank escapades. The vibrant artwork on the tank's hull is sure to catch the eye.

For those who haven't yet discovered it, the Deadmau5 and World of Tanks Blitz collaboration is live, offering players the chance to win an exclusive Mau5tank – complete with lights, speakers, and music – along with themed quests, camos, and cosmetics.

The playful nature of this marketing campaign highlights the game's fun and lighthearted side, even if some hardcore military simulation enthusiasts might find it a bit… unconventional. It's a harmless bit of fun, and certainly more creative than some other promotional strategies (breweries, anyone?). For fans of heavy metal and quirky spectacles, seeing a tank rolling through the neighborhood is sure to add some excitement to a dreary winter.

If this inspires you to try World of Tanks Blitz, be sure to check out our list of current promo codes for a head start!